I’m planning a trip to the London Science Museum with my youngest daughter (2 yrs old) as I keep hearing that they have lots of activities for under 5′s as well as fountain which they run in and out and get soaked…great! Then, I had a quick look through August’s issue of Creative Review and there was a huge article about its rebranding. Iwanted to post the images as I love the typeface and colours that have been chosen for the finished look. Click the link below for the full article, it’s an interesting read as they talk about the whole design process of the project.
The following info was Posted by Mark Sinclair
“London’s Science Museum has been steadily transforming itself over the past few years in order to appeal to a wider audience. This month a new identity for the institution was unveiled by johnson banks that aims to build on that momentum. The London-based studio was appointed at the end of 2009 to redesign the Science Museum’s brand and identity.
“After experimenting with several routes, the chosen idea stemmed from research we did on codes, puzzles, patterns and basic digital typefaces, and we found a way to shorten the word science so we could create a grid-like ‘stack’ of the letterforms. We also began to experiment with slightly abstracted letterforms as we noticed that ‘science’ and ‘museum’ were relatively generic words.”
