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Interior Trends: Enduring or Fads?

Category: Featured

Behind the scenes of an Interior Stylist

On June 4th, 2013 by .

Rather than just seeing the finished pictures of my shoots, I thought it would be interesting to show you a sneak peek of the madness that happens behind the camera and a look behind the scenes of an Interior Stylist….I can’t say too much about the first picture  other than it’s a new ITV1 prime time show with presenter Dom Littlewood and I am the Interior Designer…very exciting! Due to air in Jan 15 ;0)

pippajameson, domlittlewood, interiorstyling


When shoots are going well then film, TV and editorial sets are great fun, you  invariably have a good rapport with the photographer or director as you would have been chatting and planning the production with them on the lead up to the shoot.  Then there are the set-builders, I am lucky to say that mine have always been extremely quick and hard-working and always up for a bit of banter (unfortunately, I have a bit of a reputation for having a potty mouth on set..I blame my father!) And then my faithful assistants, currently Eleanor Andrews, who has done sterling job over the last year! From smashing cups on the floor for the George Home commercial to driving around Liverpool desperately looking for props for The Hotel Inspector, no day is ever the same, but that’s what makes this job great.

The launch of George Home, Asda



George Home: Art Directing the TV commercial
Image 1: Finished cover of the George Home catalogue which we shot on location in London. 2: my first Style Guide for the Riviera collection. 3: The set build for Riviera which was constructed at the Hanger Seven studios. 4: The photographers workstation where all the images are shot and captured


George Home TV commercial, directed by the very talented Chris Balmond and Art Directed  by me. Image 1: Most of the crew outside setting up the dolly for the garden shot of bursting feathers. 2: The camera. 3: The multiple transport vehicles parked outside the location house including; prop vans, catering, lighting, set-builders and an Ambulance/first aid (which I did in fact need, I cut my finger when trying to smash the two cups together, you’ll have to watch the commercial to see this bit!)

Next Home: Ideal Home magazine



This was a shoot for Next Home and was featured in the May 14 issue of Ideal Home magazine. Image 1: the finished shot. 2: working out my colour scheme, I wanted the shot to feel almost saturated. Image 3:  Flowers are key to every shoot I do and The Convent Garden Flower market is where to go, I chose Thistle, Poppies and Anemones




May Design Series, 2014: Guest Speaker
The images below are from this years May Design Series where Heart Home hosted a panel discussion with myself, Kate Watson-Smyth and the Co Founders and Editors Carole King and Arianna Trapani.  The discussion was called: Interiors Trends, Fads or Enduring?  I will be posting the video of the talk in the next few days.

The Summer of 2013 was largely taken up with filming of The Hotel Inspector.  I completed the first two makeovers/episodes of the  series and then sadly had to pull out. I handed the role over to my predecessor, Clare Steel who did a fab job! Alex and the production team were such a joy to work with, a genuine crew who really looked after us.  Alex is a true professional and had so much expertise and skill to offer to the hoteliers.  A great show and something that I was very fortunate to be a part of.

The Hotel Inspector: Channel 5
The images below are from my first makeover, The Epstein Hotel, owned by Patrick. Duggan. Patrick had high hopes for his Liverpool guest house, the former home of the band’s manager, the late Brian Epstein. When he bought it, Duggan was sure that the guest house would be highly profitable, but five years later nothing could be further from the truth.  My job was to completely transform the whole of the downstairs into something more commercial with a ‘Beatles’ theme…


The images above are of the existing reception lounge/bar and the conservatory.  You can see that the space was very dated and in desperate need of modernisation!The_Hotel_Inspector_makeoversThe image is a ‘before’ and ‘after’ of the bar area.  My colour palette was black white and red which instantly gave the space a 60’s feel. The walls were painted white and the the floors stained in ebony.  Feature wall strips helped to define the space and to added a fun and modern touch to the rooms.

The reception room above was transformed from a heavy and dowdy room into a contemporary space that was ready to welcome guests.  I removed the old fireplace and replaced it with a wall mounted gas fire (that looked like a massive ipad!). We then added a white stag with fluro red antlers to sit above. A new desk was added so the receptionist had somewhere to sit and Beatles transfers were stuck above the double doors leading into the renovated bar area.  Below is a copy of my moodboard for the conservatory, quite a grand plan considering what it looked like before, followed by an image of the finished room, I was thrilled with the result!

The_Hotel_Inspector_makeovers.3 The_Hotel_Inspector_makeovers.2

Click here if you missed the show and want to watch it again…

Alex Polizzi The Hotel Inspector

Children’s Party Cookbook: Kyle Books

The first image is from the cook book we shot in Feb & March called Children’s Party Cook Book by Kyle Books.  It’s due to be published in September 2013 and so I can talk about it a lot more then.

Children's Party Cook BookChildren's Party Cook Book

The great team behind Children’s Party Cook Book.Vicky, Hatty, Bella, Jemma, and Dee! Thank you also to my two assistants Abi & Eleanor.  We had a very tight schedule but it was made so much easier with such a creative team.  I can’t wait to see this one on the shelves, only a few more months to wait!


I went straight from the book shoot onto Asda A/W – 13 moodboards in total.  I am now an Asda specialist! Some fab products on offer this season and at some amazing prices, you won’t believe it’s Asda….


Above is an image of my shoot for Next for the May 2013 issue of Ideal Home.  It was a great day with lots of laughs.  What a lovely group of girls to work with ;0)

Pippa_Jameson_Interiors_Anthropologie Pippa_Jameson_Interiors_3M

Some gorgeous pieces from Anthropologie for my 3M shoot – thank so much for the loan!


The images above are  a  few pics that I took from my shoot with the fab 3M Command.  They have some fantastic new products available and all will be revealed in the next few months.  Thank you to Christina, Leanne and Nicole for an enjoyable shoot and Jemma for the pretty pictures – can’t wait to see them.

Pippa_Jameson_Interiors_dream_team Pippa_Jameson_Interiors_props


The Dream team! Jon Day and the lovely Russell on my Asda Christmas Look Book shoot, what fun that was! Many many shots to get through but lots of laughs along the way…

Trend: Futuristic Interiors

On April 22nd, 2013 by .

‘Futuristic Interiors’ was the subject of my trend prediction article, which I wrote for a magazine back in June 2012,  almost one year on, we are starting to see this forecast come to light.  Below is a copy of my original article, along with snapshots  from the two magazines who covered the story at the weekend.  If you want to see the full version of my article click this Zest Media link and go to page 55.


Snapshots  from the weekend magazines.



My article
Think clean lines, teamed with soft organic shapes on a backdrop of white; and this is the futuristic look that is becoming a firm favourite with designers around the globe.  Fashion collections for Spring/Summer 2012 saw world renowned designers, dressing their models with ‘space-age’ clothes and alien inspired hairstyles, whilst architects and interior designers are having fun with white sci-fi style spaces, teamed with splashes of punchy neon.

“Futuristic Interiors continue to gain momentum as consumers interpret them as cutting-edge and ahead of competitors. Businesses that can incorporate minute elements of sci-fi style will automatically be more likely to be perceived as innovative and effective at pushing boundaries.” Armida Ascano, Trend Hunter.

One designer that is known and loved for producing this style is Pierre Paulin, with his best example being the Ribbon chair, created in 1966.  A beautiful sculptural design, which takes on the appearance of a spaceship and from the 1960s to the present day, has never ceased to be modern.

At a time when everyone is watching the pennies, it is no surprise that we are embracing a refreshing and simplistic style, which is not only achievable but also affordable.

Get the look

For a space-age look, combine curved units in a white gloss finish with bright LED cabinet lights, a great way to illuminate and display modern kitchenware.  Extra drama has been created by hanging a contemporary pendant light over the work surface.
Image credit: Second Nature, Remo kitchen

Living room
A graphic feature wall has been created with a white cubic shelving system, a stark contrast to the soft textures of the rug.  The stylish angular chairs in slate grey and mustard make a confident statement whilst adding warmth.
Image credit: Ligne Roset

Wall art
Graphic furniture has been combined with a unique and innovative, colourful decorative motif concept. Each piece is bicolour (double-sided), and comes in a choice of 3 options. Whether placed on the ground, fixed to a wall (a wall fixing system is supplied with each pack) or suspended from the ceiling via 2 rails (priced separately), they produce a unique tri-dimensional effect that is reminiscent of flying saucers!
Image: Ligne Roset

Dining room
The white furniture in futuristic shapes work well together, with wave plates and ribbon style chairs, the look has a soft fluidity about it.  The lighting has been carefully considered with a delicate ceramic pendent suspended directly above the dining table.
Image credit: Architect Farnosova Natalia, Elena Samarin
Photographer Nicholas Feschuk

The organic shape of the bathroom unit has been mirrored by this vermilion colored stool.  It’s a great example of simple design with dramatic impact.
Image credit: House of Fraser

Clean lines, geometric shapes that often take on the look of a spaceship; a good example is Ligne Rosets Pumpkin chair.

Often made from new materials and structures, futuristic lighting has a firm place within modern interiors, lighting up and transforming any contemporary décor.

Futuristic wallpaper along with graphic geometric shapes, has been trending for a few years.  It looks most effective hung on one wall to create a stylish focal point.  Sanderson have just launched a range called Concord, a graphic design in a range of colour options.
Image credit: Concord wallpaper, £38 per metre, Sanderson.

Other picture credits
Pill clock, £260, Rume
Round Muse light, by ERGO for AXO LIGHT
Phylum light, Alessi
La Stanza Dello Al Tramonto light Alessi
Leather Futuristic Armchair, Decoratum
Lime Green Anda Armchair, Ligne Roset
Pink Pumpkin Armchair, Ligne Roset

Second Nature: tel: 01325 505539
Sanderson: tel: 0844 543 9500
Ligne Roset: tel: 020 7426 9670
House of Fraser: tel: 0845 602 1073
Rume: : tel: 01273 777 810
Axo Light: tel: 00 390243905057
Pierre Paulin:

Laura Ashley Spring/Summer 2013

On November 29th, 2012 by .

I can’t believe it’s been 3 weeks since my last post!!  I have been feeling so anxious that I haven’t be able to write anything!  This is the problem when a big job comes in, radio silence on the blog…Anyhow, I’m back (until the next shoot!) and wanted to share with you some of the gorgeous products from all of the Spring/Summer 2013 press shows; starting with the lovely Laura Ashley.

All of the images below are from the Bloomsbury range, a pattern originally launched in 1987 and adapted to todays trends.  For me, this was the collection that stood out the most at the press show, it’s colorful, fresh and exciting and is sure to be a hit.  Away with the beige and in with the colour!