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Chasing the sweet things in life


One of my favourite blogs to read has to be Sweet Paul, written by New York City based, Norwegian, Paul Lowe – a food and prop stylist. His craft creations and yummy recipes are used in many editorial and commercial projects; but most notably in his own online and free publication, Sweet Paul Magazine.

Paul’s Oslo heritage can be seen in all aspects of his work. Cleverly working light, texture and colour in an effortlessly chic way. Crafting also comes naturally to Paul which gives him the edge to think out of the box and create something truly special. His beautiful images and food creations will not only make your mouth water, but they’ll leave you inspired. Sweet Paul’s recipes are easy to follow and due to the rustic, fun nature of the images – you don’t feel intimidated to try them. The elegant recipes are for home, friends and family; rather than Masterchef professionals! All 172 pages of the Winter 2011 Sweet Paul Magazine are brimming with original and festive ideas for you to try.¬†Personal favourites from this issue include ‘Make Your Own Paper’ Pg 28, ‘Christmas Pudding Cupcakes’ Pg 37, and the feature on a homemade ‘Natural Christmas’ Pg 53. The feature on crafting your own wreaths {Pg 118} offers a creative option to the old classics. Oh, and the Divine Chocolate feature {Pg 160}!! There’s just too make great features to choose from.

To view the Winter 2011 Sweet Paul Magazine please click here.


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  • nice photography………….all photo’s are very beautiful. It’s really awesome………..

  • Great photos – almost 3D. I wanted to reach out and touch them!


Pippa Jameson is an experienced Interior Stylist, Art Director, Consultant and TV Designer who has worked in London and abroad for the past 20 years. This site was started as a way for Pippa to share her industry knowledge of current interiors news and trends, whilst having a behind the scenes glimpse of a life in the day of a Stylist.


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