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Trend: Modern florals

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As ever with interiors, we see constant parallels with the world of fashion.  You can guarantee that what you see on the catwalk will ultimately filter down onto the high street, albeit a few seasons behind.  We saw this happen with colour blocking, coastal style and utilitarian design, the list goes and will continue to do so.

I know flowers and design have been around for decades, but ‘modern florals’ have bigger and brighter flowers with a more painterly feel, great for companies  such as Designers Guild, who are one of the best when it comes to pattern.  I have picked out a few images from the catwalk and high street, including Next and House of Fraser, who have both mastered the look, but first, a few hints and tips on how to pull the look together.

The key to any successful scheme is balance, not too much of one thing, if you are going to go crazy with a busy pattern, you will need to calm the look down with plain blocks of colour.  My advice would to pick one large area for your floral pattern, this could be your large furniture pieces such as the sofa or armchair or, it could be your walls.  Then, pick a few colours from the pattern and use these for the rest of the room scheme.  Below is a good example of this rule. You can see that the beautiful vermilion colour (pinky/red) has been used for the chair, the oatmeal background colour from the pattern has been used for the lamp and the pale grey flowers from the design have been matched to the wall panels, thus making the picture perfectly balanced.   If you follow this rule of thumb, no matter how big your room, your scheme should feel confident and pleasing to the eye.  

House_to_homeLinea_collier_campbell_house_of_fraserMoschinoNext_florals.2Clements RibeiroLinea_House_of_fraserHouse_of_fraser_collier_campbellChanelMarks_and_spencer

Image credits: House to Home, Linea collier Campbell, House of Fraser
Moschino, Next, Clements Ribeiro, Linea House of Fraser, Marks and Spencer
Chanel, Marks and Spencer

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A photo of PIPPA JAMESON

Pippa Jameson is an experienced Interior Stylist, Art Director, Consultant and TV Designer who has worked in London and abroad for the past 20 years. This site was started as a way for Pippa to share her industry knowledge of current interiors news and trends, whilst having a behind the scenes glimpse of a life in the day of a Stylist.

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