It’s been a while since I shared recent styling work as I have been out of the office for so long. These images are from my Amazon Basics shoot which was a fun and challenging brief. As this was Amazon ‘Basics’ range I had to keep the styling fairly paired back and…basic. Let’s face it, cardboard boxes are not the most glamorous items to shoot, add to that a horizontal banner crop and you can understand the challenge.
The key styling factors to fulfilling this brief was to keep the shot simple, by not avoid overloading it with extra props, and avoid lots of colour. By doing this, the frame remains easy on the eye allowing the consumer to identify Amazon’s product. It also helps that it was shot by the lovely Penny Wincer who is great at capturing the moment.
I am an experienced Interior Stylist, Art Director, Consultant and TV Designer and have worked in London and abroad for the past 20 years. This website was started as a way for me to share my industry knowledge of current interiors news and trends, whilst having a behind the scenes glimpse of a life in the day of a Stylist.